Thursday, April 15, 2010

Empire State + Breathe Me by SIA



Unfortunantly, I left my sketchbook with my mood board and sketches up north where I cut everything out. I will get it back either today or tomorrow, but until then, I can only show you some of the preliminary photos of my set. I decided to go with art deco made of wood to fit with the music video. I will be adding more painted designs and wallpaper to fit the dull old aged building feel.

The music video uses poleroid photos to express motion. The poster will be in the same kind of format with mini photos plastered over the walls and all over the ground of the set to match the video.

Daft Punk & Eiffel Tower!



OK so sorry this is a little late but I really wanted to get my concept down before I posted anything, even if the poster miniature wasn't completely done. Anyway the top ones are obviously my sketches and then the bottom is my poster. I wanted to do it like a double merging of Daft Punk and the Eiffel Tower (which were my themes) by not only taking the aesthetics of both these but I thought it would also be fun to do a poster for a Daft Punk concert at the Eiffel Tower. There are some things that I clearly need to work on like I am going to paint the couch so that look cohesive, I am also going to obviously get a real iPhone to take a good photo with and then there are going to be figurines of Daft Punk sitting in the couch. There may be a few more but I'll be working on those in specific. Anyway that is my idea and I hope you can give me some good feedback. Thanks!

Wednesday, April 14, 2010

The Great Bambino (OK, It's not a little boy)


I'm not really sure what the above statement is suppose to mean but this is what I have to present today. I thought about posting some of my work yesterday, but I really had nothing to show other than some preliminary sketches. I didn't want to show something if it wasn't ready so today I am ready...



The above image is actually from the second session of sketches. The bottom one is from the first rendition of sketches that I had.



This is a picture of the "in progress" progress of the construction initialized by the dormant hand of the designer know as, The Designer. May I present to you the unfinished project of Mr. Ham:
Please take careful note of the Throwback Mt. Dew...

Tuesday, April 13, 2010

The War + Falling Water / First Draft

My video is The War, a short film by Shilo, and my building is Falling Water by Frank Lloyd Wright.

In my sketchbook I researched both of the projects I was given for inspiration (sorry, the photo of the Falling Water page got corrupted, but I mainly referenced the link above). I also began composing the layout for my living room.


I took a rough photo of my model today and used it to produce a digital sketch of sorts. There are some things unfinished (mainly the window, which will be between the two grey lines you see on the back wall) but so far it has the overall texture and aesthetic I am looking for. All the photoshop work will be redone and much more refined after I get a more professional photo and am sure that the model is complete.

The apple logo will be "stitched" into the backs of one of the chairs. The ad copy will be in the same area, but I am not sure of the treatment yet. I've had a lot of questions about what the chairs are, so I am thinking of also adding a stylized silhouette of someone sitting in one (just their neck & head coming above the back a little bit) to make it more clear.



The layout of the living room was influenced by three things -
  • Falling Water and the way it intertwines with its surroundings - In the print ad, the video will be on a still shot from the video, for example: an orange sky with planes flying overhead, and this will then be continued/mimicked in the scene out the window behind the tv. So the clouds and the orange sky would be showing outside as well with maybe a plane in the distance.
  • The Japanese style of the interior of Falling Water - seen in the style of the living room, with the glowing lantern-like lamps hanging behind the tv, and some of the textures and colors
  • The main theme of The War: the "chains" of society, conformity, pop culture, all the things I wrote in my sketchbook up there. For example, this is why the chairs are stiff and high-backed and why the tv is hanging by chains.

Golden Gate Bridge + Small Cubes

My inspirations were based on the Golden Gate Bridge and the video The House of Small Cubes. I really focused on the color based off of the bridge and the video. Since the Golden Gate Bridge was built during the Art Deco period I focused on that style of furniture.




Taylor Swift vs. Big Ben

Sorry I didn't post this sooner, the last 24 hours have not been the best for me. Anyway, here's my concept. The music video focuses on hand written messages on big pads of paper in markers. I thought that this could be a great way to bring the two together. Here's my mood board: